Your prospects generally purchase new software when:
A new compliance mandate is instituted (CCPA, GDPR, SOX, PCI DSS, HIPAA)
An organizational change takes place (merger/acquisition, new CEO, new boss)
Service disruption that requires immediate attention (data breach, network disruption, application ABEND, hardware outage)
The intersection of a maintenance renewal and poor software vendor service
You don’t need a big budget to capitalize on 1-4 above, you just have to be at the right place at the right time with your message and branding. Perri Marketing is your go-to for staying top of mind when your prospects need a software ally.
Perri Marketing recently celebrated our 10th year in business helping small and mid-sized software vendors (SSVs) compete with the software giants, even helping one SSV reach a lucrative exit with one of the largest software vendors in the world. We can provide this same expertise for you!
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